How Starbucks Fought for Its Life without Losing Its Soul
Oleh : Howard Schultz
Penerbit : Rodale Inc, 2011
Tebal : 350 halaman
Great espresso requires practise.
When we love something, emotion often drives our actions.
Every small gesture mattered, and so much of what Starbucks achieved was because of partners and the culture they fostered.
Rarely had I looked to outsiders to tell Starbucks what Starbucks needed.
The best words are never big or complicated, but are packed with emotion and meaning, leaving no question of what I expect of myself and others.
It's true that, like any local cafe, every Starbucks is a little bit different. The reason is simple. The people.
Starbucks mission from the beginning was to build a different kind of company, one that would achieved a healthy balance between profit and social conscience.
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